Leo Burnett Moscow just won a Gold Outdoor Lion for its LEGO campaign including “Spaceship,” “Beetle” and “Deep Space Explorer” at the International festival of creativity in Cannes.
The Cannes Lions International Advertising Festival is a global festival and the most prestigious event for those working in advertising. Held annually at the Cote d’Azur, one month after the Cannes Film Festival, the Cannes Lions choose winners in 13 categories.
Even to enter the short list of the festival is a big piece of luck and winning Gold Lion at the Cannes Lions is as prestigious as to win Gold Palm at the Cannes film festival
This year, Russia’s Leo Burnett advertising agency has won Bronze Lion in Direct with “Photo shooting” campaign for Wildlife World Fund (WWF) and Gold Lion in the category of Outdoor advertising for LEGO.
The campaign LEGO "Imagination Allowed" highlighted childrens' imagination and creativity, and not to be limited to just what is on the box cover.
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